2017 Playful City USA

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Town of Salisbury Honored as 2017 Playful City USA Community

258 cities and towns recognized for putting the needs of kids and families first as part of Playful City USA program

National non-profit KaBOOM! is honoring Town of Salisbury with a 2017 Playful City USA designation for the fourth time. Playful City USA honors cities and towns across the country for putting the needs of families first so kids can learn, grow and develop important life skills. These communities are transforming ordinary places into playful spaces and using play as a solution to the challenges facing their residents.

The 2017 Playful City USA recognition includes 258 communities from Richmond, Virginia to Richmond, California that makes it as easy as possible for kids to play. In total, these communities feature more than 14,000 safe and engaging play spaces that serve more than 4 million kids.

The Town of Salisbury is working on multiple projects that shall increase and enhance the Town’s playability. Currently, the Town, through the support of local residents and partnerships with local businesses, community groups, non-profits and state agencies, is constructing a beach boardwalk, revitalizing the Broadway Mall and Town Common, improving its rail trail access, increasing pedestrian and bicycle infrastructure and connectivity, and hosting multiple family-oriented programs and events throughout the calendar year that promote and make play a priority.     

As cities and towns are becoming hotbeds for innovation, communities across the country are creating inventive ways to attract and retain residents. Playful City USA honorees are taking bold action to ensure kids have great places to play – all with the ultimate goal of making play the easy choice for all kids, no matter where they live. In addition to the playground down the street, Playful City USA communities are turning grocery stores, vacant lots, crosswalks, and sidewalks into opportunities for play.

“We are thrilled to recognize the Town of Salisbury for putting kids first,” said KaBOOM! CEO James Siegal. “The well-being of our communities starts with the well-being of our kids, and play is critical for them to thrive. It is our collective responsibility to ensure that all kids get the childhood they deserve filled with play.”

To see the full list of Playful City USA communities and to learn more about making play the easy choice for kids, visit kaboom.org/playfulcityusa. You can also take part in the conversation with leaders across the country using #PLAYceforkids on Twitter and Facebook.

About the Town of Salisbury

Salisbury is highly diverse geographically, encompassing square sixteen miles of farms, beach, marshlands and both residential and commercial space. As of the year 2000, nearly 90 percent of this area, or 9,200 acres, was in various types of open space. Nearly forty percent is forested, while more than a third is wetland and estuary. Ten percent is in open and agricultural land, and four percent is recreational. The Great Marsh and estuaries of the Merrimack River make up the largest linked bodies of open land.

The Town includes four distinctly different areas: Salisbury Beach, a barrier beach with miles of beautiful sandy Atlantic Ocean beaches and salt marshes surrounding dense residential and commercial beachfront development, Salisbury Plains, featuring farms and suburban homes set in fields and rolling woodlands, Salisbury Square, a colonial village center with churches, municipal buildings and village residences, and Ring's Island, once a colonial fishing village facing Newburyport on the Merrimack River and now supporting a neighborhood of restored antique homes and riverfront marine businesses.

About KaBOOM!

KaBOOM! is the national non-profit dedicated to giving all kids—particularly those growing up in poverty in America—the childhood they deserve filled with balanced and active play, so they can thrive. Since 1996, KaBOOM! has collaborated with partners to build, open or improve nearly 16,700 playgrounds, engaged more than one million volunteers and served 8.5 million kids. KaBOOM! creates great places to play, inspires communities to promote and support play and works to drive the national discussion about the importance of play in fostering healthy and productive lives. To learn why #playmatters and why cities and towns are embracing #playability: visit kaboom.org or join the conversation at twitter.com/kaboom or facebook.com/kaboom.


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